Are the other 5% of British blackcurrants sold in supermarkets?

British Blackcurrants are sold fresh in supermarkets, frozen in supermarkets and in other formats such as juices, jams, yoghurts and smoothies. The blackcurrant market in the UK is much bigger than the current demand for British blackcurrants. Our challenge is to infiltrate new markets (yoghurts, desserts, drinks, sorbets etc) and take share from those UK manufacturers currently using imported blackcurrants.

 

Where can consumers get British blackcurrants from and at what times during the year?

British Blackcurrants are available fresh between July and August in most major supermarkets.

 

Can British blackcurrants be frozen? If so, do they still retain the same nutritional properties?

Generally they do pretty well. It is advised that you freeze them, then eat them at a later date. As with any other fruit, prolonged storage at room temperature leads to a progressive loss of nutrient, especially vitamin C.

 

Can British Blackcurrants be eaten in the same way as Blueberries and other soft fruits?

Yes, British Blackcurrants can be eaten raw although some people will find them rather tart. A sprinkle of natural brown sugar on them helps those with a sweeter palate to enjoy their full flavour straight from the fruit bowl. They can also be enjoyed in desserts and juices.