ITV This Morning’s Doctor Gets Fruity On Air!

 

To address the lack of fruit awareness demonstrated by our Fruit Survey we brought the number one TV Doctor (ITV’s This Morning), Chris Steele, into the studio to explain why blackcurrants are essential for maintaining a healthy diet.

 

Chris is a well renowned celebrity who added credibility to the radio campaign and helped to increase levels of interest amongst listeners.

 

Chris used his medical knowledge to work magic on the airwaves and managed to create awareness amongst over one million listeners about the importance of eating blackcurrants, as well as to clear up the confusion amongst several presenters who themselves could not tell a blackcurrant from a blackberry!

 

Chris also has his own website www.thefamilygp.com which featured the survey data following the radio day.

 

For further information or photography, or to request blackcurrant recipes please contact:Kate Refson at Cirkle Communications
T: 01494 683 169
F: 01494 675 380
E: kate.refson@cirkle.com